Facebook Connect Functional and Digital Engagement

This week we’re going to look at digital consumer engagement and how brands are engaging more and more with the consumer using Facebook connect.

With social media strategies becoming more complex we are seeing more and more customised videos which you can share with your friends and personalised apps using  Facebook connect functionality. There are queries about Facebook privacy but seeing yourself and your friends feature in ads is always appealing

Trip your face experience from Hotels.com

This new campaign from Hotels.com is really fun and quirky. They’ve created this rich customisable content experience called ‘Trip Your Face‘ (http://vimeo.com/25392805)  Using the Elf yourself concept they’ve created 3 of ‘The Hangover’ type scenario where you wake up in hotel room in either New York, Las Vegas or Paris and have to play a video to see what you got up to last night.

Tripyourface.com (http://www.tripyourface.com/)

Mini Maps

Mini France has just launched a Social / Google Maps mash-up advergame called ‘Mini Maps‘ (http://apps.facebook.com/minimaps/) . It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your friends over satellite images of your favourite locations.

(http://www.youtube.com/watch?v=F-5lH1A1DyI&feature=player_embedded)

Nike and Graffiti challenge

This is a really nice campaign Nike Amsterdam created, to help youngsters get back into running. They launched the Nike+ mobile app in conjunction with a very cool Facebook app. But they also wanted people to connect offline and created the Nike run club and carried out Guerrilla and experiential marketing.

After identifying that youngsters think running is boring, Nike set out to make it a little more fun and socially rewarding. So they created a campaign called Nike Take Mokum, (http://www.youtube.com/watch?v=unJSk7pftZ0&feature=player_embedded)  a social challenge that lets runners draw creative running routes over satellite maps through a Facebook app, before sending out challenges to friends to help complete them in the real world, through the Nike+ running app.

(http://thefridayemail.files.wordpress.com/2011/06/nikerun.png)

True Blood immortalise yourself

HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” (http://www.facebook.com/TrueBlood?sk=app_146621965411207)  that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile…

Although the Facebook connect functionality used here isn’t new it’s pretty well executed in this app.

Desperado Youtube take over

This final one I’ve included as I thought it was one of the best Youtube takeovers I’ve seen in a while, but also because fitting with the theme of this weeks post, integrates Facebook connect functionality as part of the experience.

The Youtube takeover for beer brand Desperados  (http://www.youtube.com/watch?v=l4m6Or1cHEA&feature=player_embedded) is different to most. It allows you to interact with the story with the slider but also socialises the whole of the expereince as brings your Facebook friends into the party by pulling photos in

Experience the take over (http://www.youtube.com/desperados)

Happy Friday!

Cathryn

 

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~ by skysfridayblog on June 24, 2011.

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